Released on: March 7, 2008, 1:47 am

Press Release Author: G

Industry: Internet & Online

Press Release Summary: Now, if you will focus your energy on a very short list of
traffic generation strategies that actually DO work, and commit to continually
improving your skills in these few areas, you will be amazed at what you can
achieve... WILL achieve.

In part 1 of this article series, we discussed the fact that...

There are only 3 ways to get traffic to your website:
1) Buy it.
2) Borrow it.
3) Steal it.

Since 3 is not an option we\'re going to consider, that leaves us with \"buy it\" and
\"borrow it\".

We also talked about the \"Holy Grail\" of web traffic. What is it? FREE TRAFFIC! I
want it. You want it. Every disillusioned internet marketer wants it.

Here\'s the truth...

It\'s a myth.

It doesn\'t exist.

There is no such thing as free website traffic.

We\'ll resume our discussion where we left off...

Ezine advertising.


Press Release Body: I\'ll spare you all of the details regarding conversion ratios,
etc. since we\'ve already covered that in part 1 of this series.

Ezine advertising is very much a viable way to pay for traffic, but don\'t use it
until you\'ve formulated a profitable ad in the PPC search engines. It\'s important
that you know you have a winning ad before spending money on ezine advertising. Use
something that\'s proven to get results.

Ezine ads can be purchased at reasonable rates and the cost will vary from one ezine
to another depending on the newsletter\'s circulation, track record of producing
sales and the exposure that you\'ll get.

By exposure, what I\'m referring to is the type of ad that you buy. Your options
typically include solo ads, top sponsor ads, middle sponsor ads, bottom sponsor ads
and classified ads. A solo ad is sent in an email with no other distractions. You
get all of the attention, and for this reason it\'s also the most expensive form of
ezine advertising. Top sponsor ads allow you between 5 and 8 lines of copy and are
included in regular ezine issues near the very beginning of the newsletter. Middle
sponsor and bottom sponsor ads will be similar to top sponsor ads with the exception
of the position within the newsletter. And lastly, classified ads are usually shown
in groups near the end of a newsletter and are the lowest cost.

My personal opinion is not to advertise in ezines that you haven\'t subscribed to. If
you\'re considering advertising in any particular ezine, subscribe to it and read it
for a few weeks before spending any money there. That way you\'ll be able to get a
feel for the value of the content, the kind of reader that will be interested in the
publication and whether or not the advertising opportunity is a good one.


Web Site: http://www.greatpromotionsite.com

Contact Details: Sco2, 17E160011chandigarh
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